A factual comparison — pricing and features, checked directly, not guessed.
| Entry-level price | Pulse Tracker | Voluum |
|---|---|---|
| Starting price | $20/month | ~$149/month |
| Events/clicks included (entry) | 2,500 | 1,000,000 events |
| Data retention (entry tier) | Unlimited | 6 months |
| Free trial | 7 days free trial, no card required | 14 days |
| Feature | Pulse Tracker | Voluum |
|---|---|---|
| Bot/fraud click filtering | Included, every tier | Included, every tier |
| Automated optimization | Guardian alerts + opt-in protective actions; no autonomous traffic-routing AI yet | Traffic Distribution AI and automation rules |
| A/B/C split testing | Included, every tier | Included |
| Meta Conversions API | Included, every tier | Available via integrations |
| Native mobile app | No — installable web app instead | Yes, iOS + Android |
| Custom domains (entry tier) | Unlimited | 3 |
Both filter bot traffic automatically on every tier, both support split testing, and both offer a free trial before charging anything. Neither skimps on core tracking accuracy at the entry level.
Voluum's AI-driven traffic distribution and native mobile app are real, well-regarded capabilities — genuinely useful for a media buyer running high ad spend across many campaigns simultaneously. That power is built into every Voluum tier, including the entry one, which is part of why it starts around 3x Pulse Tracker's price.
Voluum's 1-million-event entry tier is sized for meaningfully higher traffic volume than a smaller affiliate operation typically generates — you may be paying for headroom you won't use for a while. Pulse Tracker's entry tier is priced and sized for someone still proving out offers, without needing to commit to Voluum's volume or price point to get fraud filtering, split testing, and direct Meta Conversions API reporting.
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