A factual comparison — pricing and features, checked directly, not guessed.
| Entry-level price | Pulse Tracker | Bitly |
|---|---|---|
| Free tier | No | Yes — ~10 links/month |
| Entry paid price | $20/month | ~$8–10/month |
| Higher tier price | $97–400/month | ~$35 to $249+/month |
| Free trial | 7 days free trial, no card required | Free tier available instead |
| Feature | Pulse Tracker | Bitly |
|---|---|---|
| Bot/fraud click filtering | Included, every tier | Not a core feature |
| A/B/C split testing | Included, every tier | Not offered |
| Meta Conversions API | Included, every tier | Not offered |
| Native mobile app | No — installable web app instead | Yes — Business tier and above |
| QR codes / link-in-bio pages | Not offered | Included |
| Custom domains | Included, every paid tier | Starter tier and above |
Both create short, clean links people can click. That's roughly where the overlap ends. Bitly is a general-purpose link shortener used broadly across marketing teams — strong at branded short links, QR codes, and link-in-bio pages for social profiles.
Bitly doesn't offer bot or fraud click filtering, split testing across multiple destinations, or server-to-server conversion reporting to ad platforms — the specific things that matter once you're spending real ad money on affiliate offers and need to know which platform and content actually converted, not just which link got clicked.
If what you need is a trustworthy general-purpose shortener with QR codes and a free tier, Bitly is a reasonable, well-established choice — and cheaper at entry than Pulse Tracker. If you're running paid traffic to affiliate offers and need fraud filtering, split testing, and direct ad-platform conversion reporting, that's a different job entirely, one Bitly isn't built to do at any price tier.
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