A factual comparison — pricing and features, checked directly, not guessed.
| Entry-level price | Pulse Tracker | Pretty Links |
|---|---|---|
| Platform requirement | Works with any website | WordPress only |
| Free tier | No | Yes — Pretty Links Lite |
| Entry paid price | $20/month | ~$99.50/year (~$8/month) |
| Billing model | Monthly | Annual only |
| Feature | Pulse Tracker | Pretty Links |
|---|---|---|
| Bot/fraud click filtering | Included, every tier | Not a core feature |
| Meta Conversions API | Included, every tier | Not offered |
| A/B/C split testing | Included, every tier | Available on paid tiers |
| Automatic keyword-to-link | Not offered | Included |
| Native mobile app | No — installable web app instead | No — WordPress admin only |
| Works without WordPress | Yes | No |
Pretty Links is a WordPress plugin, not a standalone platform — it only works if you already run a WordPress site, and your link data lives inside your WordPress admin rather than a dedicated dashboard. If you're running ads to a landing page, funnel, or any site that isn't WordPress, Pretty Links isn't an option at all.
Its automatic keyword-linking feature — turning existing words in your blog posts into affiliate links automatically — is genuinely useful and something Pulse Tracker doesn't do. For a WordPress blogger monetizing existing content, that's a real, distinct advantage.
Pretty Links is meaningfully cheaper at entry and works well for its specific use case: a WordPress site monetizing its own content. It isn't built for fraud filtering or sending conversions back to ad platforms, and it only works within WordPress. Pulse Tracker is built for running and tracking paid traffic to any offer, on any platform, regardless of what your site runs on — or whether you have one at all.
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